How to use Trigger Variables to Segment Your Subscribers

What are Trigger Variables?

Some triggers in AW Pro Tools can pass information about the subscriber or the notification that triggered the automation. This information can be used with Tags and Custom Fields to segment your subscribers.

Which Trigger Variables are available?

Smart Link trigger

  • {isMobile} - Replaced by the word "mobile" if the subscriber used a mobile device to click the link
  • {isComputer} - Replaced by the word "computer" if the subscriber used a computer to click the link
  • {isTablet} - Replaced by the word "tablet" if the subscriber used a tablet device to click the link
  • {isiPhone} - Replaced by the word "iphone" if the subscriber used an iPhone to click the link
  • {isAndroid} - Replaced by the word "android" if the subscriber used an Android device to click the link
  • {isiOS} - Replaced by the word "ios" if the subscriber used an iOS device (iPhone or iPad) to click the link

Opt-In trigger

  • {isMobile} - Replaced by the word "mobile" if the subscriber used a mobile device to opt-in
  • {isComputer} - Replaced by the word "computer" if the subscriber used a computer to opt-in
  • {isTablet} - Replaced by the word "tablet" if the subscriber used a tablet device to opt-in
  • {isiPhone} - Replaced by the word "iphone" if the subscriber used an iPhone to opt-in
  • {isAndroid} - Replaced by the word "android" if the subscriber used an Android device to opt-in
  • {isiOS} - Replaced by the word "ios" if the subscriber used an iOS device (iPhone or iPad) to opt-in

Page Visit trigger

  • {isMobile} - Replaced by the word "mobile" if the subscriber used a mobile device to visit the page
  • {isComputer} - Replaced by the word "computer" if the subscriber used a computer to visit the page
  • {isTablet} - Replaced by the word "tablet" if the subscriber used a tablet device to visit the page
  • {isiPhone} - Replaced by the word "iphone" if the subscriber used an iPhone to visit the page
  • {isAndroid} - Replaced by the word "android" if the subscriber used an Android device to visit the page
  • {isiOS} - Replaced by the word "ios" if the subscriber used an iOS device (iPhone or iPad) to visit the page

Video View trigger

  • {isMobile} - Replaced by the word "mobile" if the subscriber used a mobile device to view the video
  • {isComputer} - Replaced by the word "computer" if the subscriber used a computer to view the video
  • {isTablet} - Replaced by the word "tablet" if the subscriber used a tablet device to view the video
  • {isiPhone} - Replaced by the word "iphone" if the subscriber used an iPhone to view the video
  • {isAndroid} - Replaced by the word "android" if the subscriber used an Android device to view the video
  • {isiOS} - Replaced by the word "ios" if the subscriber used an iOS device (iPhone or iPad) to view the video

Clickbank Trigger

  • {sku} - The SKU (sometimes referred to as "Product Number") of the purchased product. If multiple products are purchased in a single transaction, the SKUs will be separated by a comma.

How can I use Trigger Varialbes?

Trigger Variables can be used just like Dynamic Values to add Tags or set a custom field value. 

Click here to learn how to use Dynamic Values.

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