How to use Dynamic Values in Custom Fields and Tags
What are Dynamic Values?
With every AW Pro Tools automation, you can add tags and set the value of a custom field.
In many cases, the tags to add, or the custom field value to set, are fixed. For example, if you have an automation that's triggered whenever a subscriber completes a purchase, you might tag the subscriber as a buyer, and configure an AWeber Campaign to start when the buyer tag is applied.
Dynamic Values let you apply different tags, or different custom field values, based on the subscriber's location, the time and date they interact with your content, and their past engagement.
For example - you can use Dynamic Values to apply a tag based on the subscriber's country, and use that to trigger country-specific campaigns in AWeber.
What kind of Dynamic Values are available?
{date}will be replaced by the date the automation was triggered (UTC timezone).{datetime}will be replaced by the date and time the automation was triggered (UTC timezone).{day}will be replaced by the weekday the automation was triggered.{times}will be replaced by the number of times the subscriber previously triggered the automation.{country}will be replaced by the subscriber's country, as detected by AWeber{region}will be replaced by the subscriber's region, as detected by AWeber{city}will be replaced by the subscriber's city, as detected by AWeber{area_code}will be replaced by the subscriber's area code, as detected by AWeber{postal_code}will be replaced by the subscriber's postal code, as detected by AWeber
How can I use Dynamic Values?
Using Dynamic Values is simple -- just enter the dynamic value code as a tag or a custom field value when configuring the automation.
For example, here's how you'd add a tag with the subscriber's country:
The above will tag anyone from the "United States" with the tag "United States", and anyone from "France" with the tag "France"
And here's how you add a tag with the week-day the automation was triggered on:
The above will tag anyone the triggered the automation on a "Tuesday" with the tag "Tuesday"
You can also use the dynamic value as part of a tag, and even combine them together. Here's how you can create a tag from the subscriber's country + the week-day they triggered the automation:
The above will tag anyone from France that triggered the automation on a Wednesday with the tag "France-Wednesday"